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October 2010 |
The enewsletter of Marketing Impact | Design, Marketing & PR for the housing sector |
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Branding and Internal comms see a resurgence
In the marketing business quite often projects go in phases. I hesitate to call them fashions, but nevertheless like buses we’ll sometimes find ourselves working on projects of a similar nature for different clients. This is why in this issue of Housing Matters we’re looking at internal communications and branding. Extending the brand with a delicate touch
Brands do not simply grow and develop on their own. They must be created with due attention to the values that they are required to embody, then carefully nurtured and cultivated to maintain their relevance, impact and avoid diluting the message. All easily said and done, until the cold wind of reality blows in. Development picking up
Paragon Housing approached us to produce a new brand, look and feel, and create a series of supporting marketing literature for three individual housing developments, which were recently built for shared ownership. A strong brand identity is invaluable. We work hard to address all aspects of a product or service to ensure we create, design and develop the right brand. Focussing on each individual brief, we considered the building design, unique features and location, and the desired market audience, to create a strong brand identity. Who cares campaign created
Whenever a client comes to us with a brief, the creativity in The Studio is palpable. On those occasions when we realise that the brief, done correctly, might just make a real difference on a national scale to some of society’s most vulnerable people, the creativity in The Studio is comparable to a carnival parade in its marvellous blatancy. |
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